Artists Page | Art.com
Role: Lead UI Designer/Product Manager
The original page had very little direction and content that had staled for over a year. With limited time, a design was constructed to provide more engaging content and bring the visual branding up to speed.
After
- The featured artist changes monthly and coincides with email marketing campaigns.
- A quick list of the 10 most popular artists is provided.
- Images make the page more visually engaging.
- "Top Artists by Style" educates users and encourages discovery.
Before
- This page had not changed in over a year, including the "featured" artist.
- The branding was sorely out of date, and there was little content that would hold the interest of a repeat user.
- The featured artist changes monthly and coincides with email marketing campaigns.
- A quick list of the 10 most popular artists is provided.
- Images make the page more visually engaging.
- "Top Artists by Style" educates users and encourages discovery.