- Ran a series of interviews and workshops with all the stakeholders in the Dealer Experience organization to gather information on key workflows and painpoints.
- Systematically investigated each dealer tool and related internal tool.
- Led a cognitive walkthrough/UX evaluation with the core product team on the Item Upload tool.
- Ran a workshop with the Dealer account managers to understand key characteristics and painpoints.
- Gathered quantitative data from the internal data warehouse team.
- Collated information into a digestible summary for understanding key aspects about the dealers and category verticals.
- Was a key stakeholder and research consultant for an outsourced Dealer research study led by the mobile product team.
- Worked with the lead product manager to assess findings from workshops and user research into a prioritized summary of issues and opportunities.
- Led working session with the engineering team to assess different approaches for a total code refactor.
- Worked with the lead product manager to develop a strategic approach for accomplishing a complex, multi-faceted redesign, including making a case for executive buy-in for resources.
- Executive buy-in was recently granted and the project is currently underway.
- Creating wireframes and prototypes to explore high-level framework IA improvements.
- Leading design brainstorm workshops with the product team as well as core stakeholders to investigate tactical UX improvements to individual features.
- Ran a series of interviews and workshops with all the stakeholders in the Dealer Experience organization to gather information on key workflows and painpoints.
- Systematically investigated each dealer tool and related internal tool.
- Led a cognitive walkthrough/UX evaluation with the core product team on the Item Upload tool.