Artists Page | Art.com

Role: Lead UI Designer/Product Manager

The original page had very little direction and content that had staled for over a year. With limited time, a design was constructed to provide more engaging content and bring the visual branding up to speed.

After

  • The featured artist changes monthly and coincides with email marketing campaigns.
  • A quick list of the 10 most popular artists is provided.
  • Images make the page more visually engaging.
  • "Top Artists by Style" educates users and encourages discovery.

Before

  • This page had not changed in over a year, including the "featured" artist.
  • The branding was sorely out of date, and there was little content that would hold the interest of a repeat user.
  • The featured artist changes monthly and coincides with email marketing campaigns.
  • A quick list of the 10 most popular artists is provided.
  • Images make the page more visually engaging.
  • "Top Artists by Style" educates users and encourages discovery.