My Gallery | Art.com
Role: Lead UI Designer/Product Manager
Saving an item to a personal gallery used to be extremely cumbersome for new users. By subtly incorporating registration as well as making the process easier for existing users, the new design resulted in 63% lift in email acquisition in the first week and a substantial increase in estimated incremental revenue.
After
- Gallery name suggestion inspires and educates users to create multiple galleries, a feature previously undiscovered by users.
- Inline gallery creation allows existing users to create a new gallery without leaving the flow.
- Keep new users engaged by asking for goal-relevant info earlier and password info later.
Flow (After)
- The new flow accommodates both new and registered users.
Before
- If new users want to save an item, they are forced to exit the flow, register for an account, create a new gallery in My Account, and then come back to use this feature.
- Each step is a new page load.
- After logging in, the window inexplicably moves to the top-left corner of the screen.
- Confirmation is communicated via an error dialog window.
- Gallery name suggestion inspires and educates users to create multiple galleries, a feature previously undiscovered by users.
- Inline gallery creation allows existing users to create a new gallery without leaving the flow.
- Keep new users engaged by asking for goal-relevant info earlier and password info later.