Subjects Page | Art.com
Role: Lead UI Designer/Product Manager
As top-level navigation, this page needed to act as a starting point for users who browse. Dynamic content, a set of rotating images, and insight into sub-categories created a fresh, compelling, low-maintenance design.
After
- Each of the most popular categories displays 1 of 3 representative thumbnail images per page refresh.
- The top 3 most popular subcategories are dynamically displayed with each thumbnail.
- Hovering over the "more" link displays a layer revealing a low-commitment way to see more subcategories.
Before
- The original page had not changed in over 3 years.
- Static images did a poor job of conveying the breadth and depth of the product selection.
- There was little content that would hold the interest of a repeat user.
- Each of the most popular categories displays 1 of 3 representative thumbnail images per page refresh.
- The top 3 most popular subcategories are dynamically displayed with each thumbnail.
- Hovering over the "more" link displays a layer revealing a low-commitment way to see more subcategories.